A digital marketing strategy is the first step toward any effective online advertising plan. A well-conceived digital marketing strategy sets the stage for successful results. This includes defining the target audience, setting goals, selecting platforms and tools, choosing analytics solutions, testing campaigns, evaluating performance, and planning future strategies. The primary focus should be your product or service. You need to know who your customers are, where they live, how they behave, what their interests are, etc. The more information you have about them, the easier it will be to market to them effectively. Your website may not reflect your company’s brand if you don’t understand it well enough. That would mean people cannot find you easily on search engines like Google, Yahoo or Bing. To make sure that happens, you need to make sure your web design and content are aligned with your brand identity. Build your brand with digital media & take the benefits of social media